I met Gary VanderChuk briefly at SXSW at the Wine Library Cork’d Party. I have been meaning to watch a full episode of his show for awhile now as I am a wine lover and because I am truly impressed with what he has done for an old industry through the implementation of the web and social media. For any of you who have yet to hear of WineLibrary.tv, Gary (who often goes by Garyvee) was raised working in a New Jersey based family liquor store. As a teenager he started reading the wine magazines and training his palette “backwards” by tasting all ingredients (including dirt) that go into a bottle of wine. While in college he re-branded the company liquor store as Wine Library and continued to train himself on all aspects of wine, tasting every bottle that entered the store and creating a reputation as an expert with his customers. Within a five year period he grew their business from $4m to $45m. Gary then introduced social media to Wine Library by creating WineLibrary.tv, a website with video episodes of him tasting new wines, focusing on showing the masses that they should try many different types and bottles of wine, trusting their own palettes rather than the reviews. A new video episode is released five days a week and has garnered a strong community referenced as the “Vaniaks”.
A couple days ago I watched my first full episode and found it highly entertaining. It took me awhile to get used to Garyvee’s enthusiasm and lingo, but grew more and more interested as he started tasting the wines and providing his feedback. Below is today’s episode.
There are two websites, the Wine Library, the e-commerce store, and WineLibrary.tv, the video blog. The WineLibrary.tv shows all his episodes (now on #461), lists his social media presence, includes a downloadable spreadsheet of wines and their ratings, showcases his new book 101 wines that is already within the top 1,000 best selling books though it doesn’t come out until May 13th (currently at 755, but I have seen it in the 300’s) and so much more.
Here’s a cheers for you, Garyvee.

Last year I posted about my lack of understanding for Twitter. It seemed so pointless and I couldn’t derive a reason why I would actually want to use it. Yet, I kept reading articles and posts about how people just loved the service, so I stopped
I just wanted to throw up a quick post for the 








